> To the most creative people I know ... My Mom is going to start selling
> her cookies (Ginger Snaps, Chocolate Snaps, and Lemon Snaps, and > maybe
others), but she and her partner (my aunt Joani) are struggling to > come up
with a name for the cookie company. They need a snappy > name, something that
sounds good. She's looking for any and all suggestions. > > My Mom: Shel
Kasmir, (her full name is Sharon Elaine Kasmir)> My Aunt: Joan Ford, goes by
Joani> > Even a bad suggestion can lead to a good idea.> > thanks
mucho,>
Step back from the mic; I'm all about pastry patois.
You want something hip, something yesterday in an ironic, tomorrow sort of way, something Baudrillard. How about "Shogun Sam's Sushi Saloon." It's perfect. See how it calls attention to itself in its self-conscious failure to "refer"? Reference is so 90s. "Naming." I mean, who are we kidding. Ourselves! And the customer! Get it? Eat your heart out, Frederic Jameson! Work with me here. See the ad. Vegas skyline. Fly-through: the towers of Manhattan, Giza, the Eiffel Tower, the Taj. Zoom in on Shogun Sam's sign: a Miso bowl, filled with mini-chocolate-chip breakfast cereal, with crossed shotguns sticking into it like chopsticks.
A shade too metaphysically conceited? All right. Staying edge, but twisting up the metonymic dial: let's go with the tech angle. Hold on to your Blackberries: how about "The Internet Explorer Turn-On-Cookies Option Cookie Company." What do you mean, trademark issue? How can they register "explorer"? What, is Vasco de Gama a controlled intellectual property now? OK, OK. But it's a shame. I was liking the whole conflated erotica-stock-options subtext.
How about the "Suburban Alcoholic Toss Your Cookie Company"? Come on, ads are all about reverse psych these days. What is this, Ogilvy on Advertising? OK, OK. Look, let's just seed those neural clouds and have a brainstorm session, here.
North Dallas Comparatively Bready PralinesSnaps, Straps & Latex ChapsMary-Anne Bends But Ginger SnapsSnap-Happy (proceeds benefit battered women's shelter -- charity angle, guys)Ali's Snap-Happy Punch-Drunk ConfectionsThe Spice MomsC Is For EucharistJoani and Shel's Reform Passover DelightsJoani and Shel's Flouridated Water CrackersJoani and Shel's Postmodern Easter Matzoh
Lemme have another Balzacian 50 cups of coffee and get back to you.
